The term in this context originated with the Toronto and Los Angeles-based company View2Gether[4] which has created proprietary technology for aggregating content from sources not controlled by the user for synchronized play and inclusion in common playlists by multiple participants with a commensurate instant messaging chat function.
Other sites which provide similar functionality include Oortle (Photophlow),[5] SeeToo[6] and development of social viewing for existing portals such as Yahoo have recently been announced.
[9] Some examples of modern social viewing sites include Twitch, YouTube, Facebook, TikTok, Instagram, Zoom, and Twitter.
[3] Nowadays we can watch a video while interacting with other people thanks to social viewing and all the resources that it provide us.
[11][12] One factor to improve could be the synchronization between users, to be sure that everyone is watching the same scene, so that no problem arises while discussing it.