It girl

An early literary usage of it in this sense is found in a 1904 short story by Rudyard Kipling (Traffics and Discoveries (1904) ‘Mrs Bathurst’), which contains the line "'Tisn't beauty, so to speak, nor good talk necessarily.

Lucile managed exclusive salons in London, Paris and New York, was the first designer to present her collections on a stage complete with the theatrical accoutrements of lights and music (inspiring the modern runway or catwalk show), and was famous for making sexuality an aspect of fashion through her provocative lingerie and lingerie-inspired clothes.

[11][12] She also specialised in dressing trendsetting stage and film performers, ranging from the stars of the Ziegfeld Follies on Broadway to silent screen icons such as Mary Pickford and Irene Castle.

[15] Since the 1980s, the term "it girl" has been used slightly differently, referring to a wealthy, normally unemployed, young woman who is pictured in tabloids going to many parties often in the company of other celebrities, receiving media coverage in spite of no particular personal achievements or TV hosting / presenting.

The writer William Donaldson observed that, having initially been coined in the 1920s, the term was applied in the 1990s to describe "a young woman of noticeable 'sex appeal' who occupied herself by shoe shopping and party-going".

Notable New York "it" girls included Tinsley Mortimer, Olivia Palermo, Fabiola Beracasa Beckman, Amanda Hearst, Leigh Lezark, Vashtie Kola, Cat Marnell, Audrey Gelman, Tavi Gevinson, Jemima Kirke, Barbie Ferreira, Chloe Wise, Salem Mitchell, Dasha Nekrasova, Caroline Calloway, and Eve Jobs.