Sock and Awe is a minimalist 2008 Flash game created by British entrepreneur Alex Tew, recreating the Bush shoeing incident and putting the player in control of journalist Muntadar al-Zaidi who flung a shoe at George W. Bush during a news conference.

Although the game was hastily put together, it went viral and received widespread news coverage right around its release, only a day after the actual incident.

[8][9] Alex Tew, the author, was a "student entrepreneur" at the time, and previously "Internet famous" for The Million Dollar Homepage, a successful ploy website that helped him pay for his college tuition.

[2] At the end of the week, Tew had managed to sell the site on eBay for £5,215 GBP to a company called Fubra.

[12] Tew cheekily commented to a Reuters journalist: "From Monday concept, Tuesday launch, Wednesday growth, we’ve had a Thursday exit.