The company's main shareholder is the European Telecom Operator Orange, others are Etisalat, the UAE incumbent that took a 16.5% share in 2009.
The company's core products are Connect'ON on connectivity, Wifi'ON for smart wifi, Secure'ON for digital home security, Watch'ON for video services, Things'ON for IoT services, Eyes'ON for monitoring, and Orchestr'ON to organised home gateway App stores.
[3] During International Broadcasting Convention (IBC) 2014 the company claimed to have surpassed 17 million devices across 14 countries.
[6] The Telecom operator had launched TV services in 2003 and was struggling with its supplier ecosystem for triple play.
Vendor lock-in was a key issue so the idea was to create a lightweight middleware layer that could host user interfaces and applications on top of it and different hardware platforms below.