[2] Soft news is often contrasted with hard news, which Harvard political scientist Thomas Patterson defines as the "coverage of breaking events involving top leaders, major issues, or significant disruptions in the routines of daily life".
[5] Many of these news organizations create a narrative that begins with the first broadcast in the morning and end with the evening entertainment venue.
This illustrates that media organizations across the spectrum are emerging as suppliers of information on policy and politics.
These topics are aired on prime-time television in a variety of programs especially in a time of national crises.
Studies have shown that news presented in this context attracts the attention of otherwise politically uninvolved people.
[12] In addition to this, Baum and Jamison's study found that watching interviews of candidates on soft media helps improve voting consistency in otherwise politically uninformed people.