It is headquartered in Fort Lauderdale, Florida and holds offices in Philadelphia, New York City, and California.

Soletron brings a social element to retail as users can create profiles to follow brands or other members.

Soletron features a lifestyle blog meant to keep its visitors up to date on sneakerhead trends.

Soletron is known for launching the first ever sneakerhead comic book as part of its marketing efforts and has been deemed a source of authority for the community.

[4] Soletron was acquired in July 2014, by its industry leader and the world's largest global streetwear retailer Karmaloop, for an undisclosed amount.