After World War II, the company factory was relocated farther west to the town of Ivry-la-Bataille in Normandy.

At the end of the 1970s, during a financial crisis, Solido entered the Jouet Francais Group which included Jouef, Delacoste & Heller.

[6] The Majorette takeover brought cost-saving measures and, though the Oulins factory remained in operation, some contract construction of toys took place at other facilities, including prisons.

The first 1:43 scale '100' series was started in 1957 and this set the stage for Solido's ascendance, though models were not numbered until 1962, according to Force.

French Citroen, Peugeot, Renault and Matra were often the focus, but vehicles from Italy and Germany were also common.

[10] As the 1960s progressed the models became lighter by using plastic bases, and the range concentrated increasingly on sports and racing cars.

The late 1960s were a tough time for die-cast vehicle manufacturers in general, but Solido survived whereas French Dinky closed shop in 1971.

[citation needed] For example, Corgi and Dinky used flashy, but inauthentic "jewels" for head and tail lights while Solido distinguished itself by prudently using clear plastics for enhanced realism.

At times colors seemed odd (like the bright green for the 1961 Thunderbird) and paint application was often thin and rather grainy.

Another sign of uniqueness in detail were the web of gray plastic 'chains' seen on some trucks like 1974 Simca-Unic snow plough.

[12] The trade-off in superior wheel detail was in not having all parts open or move, as seen with Politoys' M Series, Mebetoys or the German Gama Toys.

[13] In the early 1960s, boxes of a light green and white lettering with vehicles shown in a rust colored outline were common.

[14] The first of these red box cars were called the "bolide" (meteor or fireball) series, and gave the Solido models new excitement, and new masculinity.

[15] Most boxes in the 1970s and 1980s were some variation on red, yellow or orange, and then plastic 'display cases' were implemented with light cardboard coverings in various glossy colors.

For example, when French Sports Car maker Matra placed 1 and 2 at the 24-hour race of LeMans in 1972, it "made full marketing use" of Solido which made a patriotic red, white and blue (colors of the French flag) set of the two cars (long and short tail versions.

In the mid-1990s, Majorette Toys purchased the Portuguese Novacars factory and formed a conglomerate called Ideal Loisirs.

Traditional Solido lines have been maintained, but the company seems to be in heavier competition, not only with Norev, but with the likes of French Eligor and Portuguese Vitesse in the selection, fit and finish of models.