[1] The Sonny Angel figurines are sold as blind boxes, a category of collectible product that makes the contents of the package a mystery until it is opened.

With a concurrent rise in the popularity of fashion toys, the industry attracted further investment and gained attention from both merchants and investors.

[4] The New York Times covered a Sonny Angel figurines event on April 6, 2023, where 150 people met in Washington Square Park to buy, sell, and trade the dolls with other enthusiasts.

[5] In July 2022, Sonny Angel collaborated with KEMElife, an art toy brand, to develop the "Everything Have Souls" series, featuring a rabbit and a tiger, which symbolizes innocence and bravery, respectively, in Chinese folklore.

[4] Limited-edition releases have created a resale market where certain figurines can command prices significantly above retail, driven by collector demand and scarcity.

[9] On online platforms such as eBay and Depop, rare figurines are often resold at higher prices, with some reaching up to ten times the original cost.

The collectible figurines have been heavily featured on social media platforms including TikTok- resulting in a massive supply shortage amongst the brands’ 441 authorized retailers.