Sony LIV is an Indian subscription video-on-demand over-the-top streaming service owned by Culver Max Entertainment.

LIV Sports was the official mobile and internet broadcaster for the 2014 FIFA World Cup starting 12 June 2014.

On 12 June 2021, as part of Europe Phase-1, Sony LIV was launched in France, Germany, Netherlands, Norway, Spain, Switzerland, and the UK (9 April 2021).

On 1 October 2021, as part of Europe Phase-2, Sony LIV was launched in Austria, Belgium, Denmark, Finland, Greece, Ireland, Italy, Poland, Portugal, and Sweden.

Sony LIV features content in the following key genres: comedy, crime, drama, horror and action.

[22] On 20 December 2019, Bengaluru-based security researcher Ehraz Ahmed discovered a security flaw in the Sony LIV app, that allowed to fetch sensitive user information such as profile picture, email address, date of birth, name and phone number of its registered users.