He explained in an interview with Nintendo Dream that he felt it would be difficult to create new projects while staying at HAL due to the direction of the gaming industry, where the risk of failure was high.

[5] In issue #885 of Famitsu magazine, Sakurai revealed that he would be serving as a director and game designer on Super Smash Bros. Brawl for the Wii.

Starting a year previous the release, he revealed Brawl secrets and gameplay content through the site.

[9] In February 2013, Sakurai was diagnosed with calcific tendinitis near his right shoulder, which caused him substantial pain whenever he moved his arm.

[10] Sakurai's wife, Michiko, has worked on the graphical user interface for many of his games, including Kirby Air Ride, Meteos, and the Super Smash Bros.

[19][20] He stated that the channel was founded because he wanted to reach more people with his lessons after being asked to lecture at schools.

[21] Work on the channel began immediately after the release of Sora in Super Smash Bros.

Sakurai wrote and pre-recorded all videos before starting work on a new development project in April 2022, and contracted Hike Inc. for editing and 8-4 for English localization.

[24] In 2023, the Computer Entertainment Supplier's Association announced that Sakurai had won the Game Design and Visual Arts awards for his channel.