Soren Sorensen "Sam" Adams (May 24, 1879 – October 20, 1963) was a Danish-American inventor and manufacturer of novelty products, including the joy buzzer.
He was inundated by requests for this product from his friends and so, he decided to sell his interest in a hotel in York, Pennsylvania, and used the money to launch the Cachoo Sneezing Powder Company in Plainfield, New Jersey.
The Exploding Cigarette Box, the snake nut can, itching powder, the stink bomb, and the dribble glass all entered the Adams line in the next decade.
JEM Rubber then went and offered the idea to other distributors including Johnson Smith & Company, which ended up selling it with great success.
Sam and S.S. Adams went on to create many more successful novelties: The Bar Bug in Ice Cube, The Money Maker, The Squirting Nickel, The Jumping Coin, Laughing Tissue as well as an extensive line of novelty-based magic tricks and puzzles.