This growth is largely driven by its appeal as a residential area for those working in Casablanca, thanks to its affordability and location along key transportation routes.

The town is widely recognized for its traditional choua (barbecue), attracting visitors from nearby cities to enjoy fresh, flavorful cuts.

This weekly market is a central part of the town's identity, offering everything from fresh produce and high-quality meat to household goods and traditional items.

The town faces a shortage of hospitals, clinics, and specialized medical services, making it challenging for residents to access timely care.

However, the rapid pace of urbanization has brought challenges, including a lack of recreational spaces, healthcare infrastructure, and adequate security measures.