Soulection

Soulection is a Los Angeles-based music collective that serves as a platform and community for artists, musicians, and fans from across the world.

DJ Joe Kay and artists Guillame '96' Bonte and Andre Power collaborated to establish the brand in 2011.

After participating in the event as an artist, Power became involved with organizing San Diego's Art in the Park.

[2] Kay and Bonte initially conceptualized Soulection as a blog and platform for the community to arts and culture.

With only a splash page and zip file of the radio show, they received 5000 downloads in their first compilation all through organic outreach.

Beats 1 Radio was led by DJs Zane Lowe, Ebro Darden, and Julie Adenuga[8] and was contributed to by artists such as Drake, Q-Tip, Pharrell Williams, Dr. Dre, and Elton John.

[9] Soulection has released 78 records including albums, singles, EPs, and compilations since 2011.Artists such as Sango, GoldLink, Sam Gellaitry, Monte Booker, IAMNOBODI, Tom Misch, and even popular streetwear brand Stüssy have worked to release music with the label.

[10] 2021 releases under the Soulection label include Ari PenSmith's City Girl: Acoustic Performance, Jayla Darden's Exhausted My Options, Phabo's Soulquarius & Slippery, AYLØ's Clairsentience LIVE and three works from Lou Val: Tayo and the Dreamer, Eternal Sunshine, and Cruel Silence.

In 2015, Soulection performed to a sold-out crowd in the "Whale Room" displayed in The American Museum of Natural History in New York.

Around the time of their 2014 music compilation, Stüssy and Soulection collaborated to release special edition t-shirts.