The development is built under the consortium between SM Prime Holdings and Ayala Land, and will cost ₱300 billion upon its construction.
[1] The 26-hectare development will involve an arena, convention center, a district square, a 1-hectare park, and other mixed-use facilities.
Spanning 2.7 hectares of size, the commercial development will include parks and open spaces, pedestrian sidewalks, underground infrastructures, businesses, and other establishments.
[6] Originally, the project was proposed in 2013 and was designed to be built within the SM Seaside complex, but plans for the arena was later cancelled in 2017.
[7][8] Proposals for the arena reinstated on 2019 and is instead planned to be built within the South Coast City development, instead of the SM Seaside complex.