The festival is set in a tropical atmosphere with temperatures averaging high 70s in late October and early November.
GamePlan Marketing & Events was selected and began the process of producing a music festival that would help South Padre be a cultural entertainment destination, attracting worldwide tourism.
Early visions for a music festival included concerts on the sand flats north of the South Padre Island Convention Centre.
However, the producer and CVB agreed they wanted to put the concerts near the businesses to better help the local economy.
More than 60 bands in 14 venues were officially involved[4] in the 2007 South Padre International Music Festival.