The Southern Publicity Association was a fund-raising agency whose clients included the Anti-Saloon League, the Ku Klux Klan, the Red Cross.
During the early years of the Association, they worked with low-revenue generating clients like the Red Cross, the Salvation Army and the YMCA.
[3] They entered into a contract with William Joseph Simmons, agreeing to recruit members for the Klan in exchange for a percentage of the $10 initiation fee.
Paid organizers, called Kleagles would identify sources of conflict for native-born White Protestants on the community level, and target those groups in their recruitment campaigns.
He was a minister and a clean living and thinking man, and he was heart and soul for the success of the Ku Klux Klan.