Southern Tide is an American apparel company founded in 2006 in Greenville, South Carolina, by Allen Stephenson.

During his senior year at The University of South Carolina, he presented his concept for Southern Tide for a speech class.

In 2011, Forbes Magazine recognized Southern Tide in its annual list of "Americas Most Promising Companies", rating the firm at #27.

[3] As a trifecta, Southern Tide named the second fastest growing company in the state of South Carolina for 2011 by the Capital Corporation.

The following two years (2012, 2013), Southern Tide made the South Carolina Fastest Growing Company list at No.