Bid Plus

In October 2005, the format of the channel was changed to purely focusing on falling price auctions.

The channel changed its format for a 2nd time to falling priced auctions on 26 March 2008.

They were available live Wednesdays to Mondays 7:45am to 1:30am and Tuesdays from 1:30pm to 1:30am, with the channel showing Screenshop during its downtime.

Since then, the channel has no longer shown any live or pre-recorded rising price auctions.

Along with the new name, new buying graphics were introduced on all three Bid Shopping channels and new idents compromising of different 3D products flying around the new logo designs were shown.

On 1 February 2012, Speed Auction 'relaunched' with a new studio and the return of the gavel, although they still use the same falling price dynamic.

In February 2013, Speed Auction changed its name to 'Bid Plus', after launching a new studio alongside updated graphics hiding the product quantities and using a green colour scheme in November 2012.

On 21 May 2013, it was announced that the Advertising Standards Authority (ASA) had referred Sit-Up Limited, who operate Bid Plus to Ofcom for consideration of statutory sanctions following repeated breaches of the UK Code of Broadcast Advertising.

About 10 months after closure, Bid Shopping, the channels owner, went into administration, and the company's last remaining channels Shop at Bid and Price Drop were closed down with immediate effect with 229 jobs being lost.

Speed Auction TV logo used from 27 July 2005 until 1 August 2011.
Speed Auction logo from August 2011 to February 2013.