It operated a portfolio of falling price shopping television channels to over 12 million homes in the UK.

On 1 April 2009, it was announced that Sit-Up Ltd had been sold by Virgin Media to Aurelius AG.

In December 2013, the struggling Bid Shopping group was taken over by former Corporate Restructuring Lawyer Bryan Green; the channel posted pre-tax losses of £7.4m in 2011 and a 10% fall in sales.

In February 2014, it was revealed Bid Shopping had debts of £68m and was looking to enter a voluntary agreement with its creditors to keep the company going.

On 10 March 2014, Bid was rebranded as 'Shop at Bid' and took on a more traditional shopping channel look with the premium rate number replaced with a number costing 20p per minute, it also appears the channel is no longer having auctions and has gone for a traditional sell and buy format.

The company is now working on re-launching the channel via online and selected TV broadcasting in the near future.

The Twitter page has since been left inactive after the tweet, The email for sit-up no longer exists.

Real-movies.tv was to be female orientated with an emphasis on true stories, whilst Movies on 333 (intended for Sky Digital channel 333) would focus on western and niche films.

Pricedropper.co.uk launched on 25 August 2010 and was Bid Shopping's online-only channel, which focuses on fixed-price 'auctions', which aim to beat the high street.

The channel was aimed at families, showing classic and rare black & white British films such as Love in Pawn and the Frankie Howerd bequest comedy A Touch of the Sun.

As an interlude, or at the start of the broadcast day, there were showings of a film magazine programme called Sprockets (not to be confused with the SNL sketches with Mike Myers).

The first three hours however showed Sit-Up's shopping auctions, so Bad Movies content did not actually appear until midnight.

The channel was aimed at a young adult audience, showing a variety of cinematic "turkeys", though some of the content was increasingly from matinee movies, especially after 5am.