Spic and Span is a brand of all-purpose household cleaner marketed by KIK Custom Products Inc. for home consumer use and by Procter & Gamble for professional (non-home-consumer) use.

[citation needed] The modern cleaner was invented by housewives Elizabeth "Bet" MacDonald and Naomi Stenglein in Saginaw, Michigan in 1933.

[citation needed] On January 29, 1945, Procter & Gamble, a major international manufacturer of household and personal products based in Cincinnati, Ohio, bought Spic and Span for $1.9 million.

[citation needed] The product was advertised in many soap operas, serving as the main sponsor of Search for Tomorrow for two decades.

Although considered all-purpose, it is "not recommended for carpets, upholstery, aluminum, glass, laundry, or mixing with bleach or ammonia" as written on product label.