It was created by Max Lavergne as a humorous post involving a common misconception about the average number of spiders accidentally swallowed per year by each human.
[5] "Spiders Georg" satirizes the factoid by offering its own explanation for the statistic, creating a fictional character who skews the average by over ten thousand daily.
[2] Users frequently remake and remix the meme to center around different topics, such as the Beatles' lyric "we all live in a yellow submarine" and "#NotAllMen".
[7] In their book Tumblr, authors Katrin Tiidenberg, Natalie Ann Hendry, and Crystal Abidin use the meme to underscore their argument that Tumblr's impact cannot be well-understood through simple mean averages, noting that when one user cited USA Today's estimate that the average user spends a mere 2.5 hours per month on Tumblr, another user responded saying "average person spends 0 hours per month.
We Georg, who live in caves & spend over 23 hours on Tumblr each day, are outliers adn [sic] should not have been counted".