Spoonr (formerly Cuddlr) was a social-meeting application where strangers who lived within walking distance from each other could meet up for casual, platonic cuddling.
[6] Its media relations were managed by co-founder Damon Brown[3] who operates out of Las Vegas and is a professional speaker, business coach, and author of twenty-five books.
It hit the Apple App Store top 10 twice: In September 2014 and in January 2015, shortly after it was featured on the cover of the Wall Street Journal.
According to Alex Sevigny, a Canadian communications expert at McMaster University, for CBC Hamilton, the app commodified intimacy and made a private activity public.
[16] Kate Bellamy, a journalist from Metro News UK, criticized the app for encouraging people to disrespect personal boundaries, which could supposedly potentially affect the lives of non-users as well.