"Everybody was letting it all hang out in other ways," said Raymond Shapiro, a business manager for the New York Review of Books, "so suddenly it was okay to display oneself in print.
However, these broad statistics are mutually inclusive, capturing all online interactions and not solely those initiated through dating apps.
[21][22] A Pew Research study[23] corroborated these findings, reporting that 28% of straight and 52% of LGB Americans have used dating apps or sites.
Similar trends were noted in a 2021 study by Morning Consult,[24] which showed that the percentage of individuals who met their partners through online dating increased from 10% in 2018 to 13% in 2021, potentially influenced by the Covid-19 pandemic.
A multinational study by YouGov[25] also revealed that the average percentage of couples meeting through an app across 17 countries was 8%, with the U.S. standing at the same rate.