The magazine has its headquarters in Hamburg[1][3] and is published by Axel Springer AG.

[4] The magazine covers news about all types of sport, but its major focus is on football.

[5] In 2001 Sport Bild had a circulation of 512,000 copies.

[2] Its average circulation was 421,200 copies in 2012 in Germany.

[6] In May 2007, the magazine was published for the first time with an accompanying DVD, on which 90 minutes of highlights from the previous Bundesliga soccer season were shown.