The channel was available only through ZON TV Funtastic Life package, but the model did not work.

On 13 August 2010 they launched SPORT.TV Liga Inglesa, an HD channel dedicated to the Premier League, broadcasting 380 games and 400 highlights per season, made by the Premier League (also broadcasting on other countries).

At the same time, the Sport TV HD channel ended its two-year run.

This has caused great public concern with regard to the monopoly abuse status of the SPORT TV channels.

Benfica's director of communications at the time, João Gabriel, accused the channel commentators of bias against the club.