The site was founded in 1997 with an initial focus on the major professional sports leagues in the United States and Canada and their individual teams, but has since grown to include a number of additional related features.

The site also hosts a discussion forum with nearly 40,000 registered users as of 2020, and posts regular news updates related to logos and team uniforms.

His family had gotten home Internet service the year before and he had previously set up an earlier personal site that covered a broader range of interests.

Regular news updates related to logos and uniforms were added around 2012, along with a social media presence on Facebook, Twitter, Instagram, and YouTube.

[1][3] Both Creamer and the site are regularly referenced for logo and uniform-related news and imagery from a variety of media sources, including NHL.com, the Toronto Star, FoxSports.com, and CBSSports.com.