The website primarily features streaming video content surrounding sports-related topics, including segments and features from the division's studio programming, and streaming of Fox Sports cable networks for subscribers on participating television providers.
Horowitz (who had led the Fox Sports 1 cable channel's shift to opinion-based studio programming rather than general sports news coverage) began to institute new editorial practices at FoxSports.com, proposing that the website's written content be used to promote FS1 pundits such as Colin Cowherd and Skip Bayless, rather than original reports.
[2] During the lead-up to Super Bowl LI, the website piloted an aspect of this content strategy by having articles ghostwritten under the names of FS1 pundits.
[2] On June 26, 2017, Fox Sports redesigned its website to focus primarily on streaming video content, laying off 20 writers so these positions could be filled by video-focused roles.
[9] By 2020, Fox Sports had begun to backpedal on its video-only strategy, with columnists such as The Big Lead co-founder Jason McIntyre (who was laid off after the site's sale to Minute Media, and subsequently joined Fox Sports), as well as NASCAR writer Bob Pockrass beginning to publish articles on the site.