The Sports Illustrated Swimsuit Model Search is a reality television show produced by NBC that debuted in January 2005, prior to the launch of that year's Sports Illustrated Swimsuit Issue in February.
The show documented twelve previously unknown fashion models as they competed against one another for a pictorial in the 2005 edition of the Sports Illustrated Swimsuit Issue in addition to a modeling contract with NEXT Model Management worth 1 million dollars.
The twelve contestants were chosen after NBC and Sports Illustrated launched a nationwide search of 3,000 women.
[1] The finalists were judged on their photo shoots as well fitness tests.
[3] The three-part series called Sports Illustrated Swim Search which documented the first ever open casting call with Camille Kostek as a winner (becoming a cover model in 2019) premiered on SI TV and Amazon Prime Video in February 2018.