SI Kids was launched in January 1989 and includes sports coverage with less vocabulary and more emphasis on humor.

The first issue featured Naismith Basketball Hall of Fame member and former Chicago Bulls guard Michael Jordan on the cover.

Monthly features include comics, humorous captions of athletics photos, child reporters, and player interviews.

The magazine's recurring mascot is Buzz Beamer, a buzz-cut blond-haired Caucasian boy always in dark glasses.

He stars in most of the comics in which he plays a variety of sports and also appeared in several flash cartoons on the official website.