It began with the 'Sportsleigh' manufacturing company, that grew from the tailoring business founded by Russian Jewish immigrant Wolf Bardas in Melbourne in 1914.

Innovative marketing under the leadership of Morris Bardas resonated with women in post-war Australia and became a respected and iconic brand.

The core retail brands, Sportscraft, Sportsgirl and David Lawrence were sold individually in 2000 to respectively, Apparel Group, Sussan Corporation and Webster Holdings.

[9] Designing both the Opening Ceremony and Formal Uniforms, this will be the eighth time Sportscraft has provided apparel for Australia's athletes.

The main Sportscraft line targets women and men aged 25-plus, as well as an expanded kids and babies range launched in 2021.