That season began a three-year run of success with The Greatest Show on Turf offense, which included a franchise-best 14–2 record in 2001 en route to a Super Bowl XXXVI appearance.

[3] Under head coach Hugo Bezdek and with sole star Johnny Drake, the team's first-round draft pick, the Rams struggled in an era of little league parity to a 1–10 record in 1937 under heavy competition from the NFL's "big four": the Chicago Bears, Green Bay Packers, New York Giants, and the Washington Redskins.

As had been planned before Carroll Rosenbloom's death, the Rams moved from their longtime home at the Los Angeles Memorial Coliseum to Anaheim Stadium in nearby Orange County in 1980.

The move was necessitated in part because the Coliseum's abnormally large seating capacity of 100,000 was difficult to sell out,[6] which often subjected the team to the league's local-market TV blackout rule.

Frontiere then sought to relocate the team to St. Louis, but was voted down again, with 21 opposed, three in favor (the Rams, Cincinnati Bengals and Tampa Bay Buccaneers), and six abstaining.

[10][11] The other owners (led by Buffalo's Ralph Wilson, the Jets’ Leon Hess, the Giants’ Wellington Mara, Washington's Jack Kent Cooke, Arizona's Bill Bidwill and Minnesota's John Skoglund) believed that the Rams’ financial problems were caused by the Frontieres’ mismanagement.

That sentiment was best expressed by actor and ex-Ram Fred Dryer, who at the time said “I hate these people [the organization and its owner] for what they did, taking the Rams logo with them when they moved to St. Louis.

Perhaps the most memorable aspect was that veteran offensive lineman and future Hall of Famer Jackie Slater played his 20th and final season with the team in its new St. Louis location.

In a game that many consider the best Super Bowl ever, Tennessee played the Rams tough throughout, achieving a 16–16 tie with 2:12 left on an Al Del Greco field goal.

Following the Rams’ Super Bowl victory, Vermeil retired from football (though he came back in 2001 as head coach of the Kansas City Chiefs) and was replaced by offensive coordinator (and apprentice) Mike Martz.

After handling the Green Bay Packers in the divisional playoffs, the Rams fought off the Philadelphia Eagles in the NFC Championship Game 29–24 to reach their second Super Bowl in three seasons.

Two plays after an apparent game-clinching 95-yard fumble return by the Patriots was reversed on a penalty, Kurt Warner scored on a two-yard keeper to bring the Rams to within seven points, 17–10.

The silver lining was the emergence of young quarterback Marc Bulger, from West Virginia University, who, after Kurt Warner was injured, won every game in which he both started and finished.

Bulger's emergence was a highlight of the Rams’ 2002 NFL season, demonstrating Martz's knack for developing lightly regarded or overlooked players into top-quality, productive quarterbacks.

[clarification needed] Warner was released by the Rams in June 2004 and quickly signed a free agent contract with the Giants, effectively ending the “Greatest Show on Turf” era.

The Rams then downed the Seahawks 23–12 but then lost their next games on the road, losing to the Buffalo Bills 37–17 and to the eventual NFC North champion Green Bay Packers 45–17.

At 6–8, the Rams rallied for home wins against the Philadelphia Eagles (20–7) and the New York Jets (32–29 in overtime), snatching the NFC's #5 seed despite finishing with an 8–8 record.

The visiting Rams took the lead on a 17-yard Bulger touchdown pass to Cam Cleeland with just 2:11 left in regulation time and then held off the Seahawks on 4th and goal to earn a 27–20 victory.

Martin and the Rams managed to end their disastrous season on a positive note, beating the Dallas Cowboys on the road in ESPN's final Sunday night game.

Hoping to regain control within the franchise, the Rams hired former Dolphins offensive coordinator Scott Linehan as head coach on January 19, 2006.

Spagnuolo had masterminded the Giants’ defensive scheme that shut down the previously undefeated New England Patriots in Super Bowl XLII.

They retained the services of Goldman Sachs, a prominent investment banking firm, to help facilitate the sale of the Rams by evaluating bids and soliciting potential buyers.

After that game, Foles’ problems with turnovers from 2014 started to show, as he completed 11 passes out of 30 for 141 yards, 1 touchdown, and a career-high 4 interceptions against the Green Bay Packers.

Gurley was one of three rookies to be selected to the Pro Bowl, along with Chiefs cornerback Marcus Peters and Seahawks wide receiver and kick returner Tyler Lockett.

The City of St. Louis, in subsequent years, did make changes to the scoreboard and increased the natural lighting by replacing panels with windows, although the overall feel remained dark.

[citation needed] Publicly, no interest was expressed by city, county and state officials in providing further funding to the Edward Jones Dome, in light of those entities (and taxpayers) continuing to owe approximately $300 million on the facility.

[citation needed] In an effort to try to keep the team in St. Louis, a multipurpose stadium, National Car Rental Field, was proposed in 2015, estimated to cost $1.1 billion.

[32] On January 9, 2016, the NFL distributed a report to team owners calling the St. Louis stadium plan "unsatisfactory and inadequate" to keep the Rams in St.

The project includes a stadium of 80,000 seats, and a performance venue of 6,000 seats, while reconfiguring the previously approved Hollywood Park plan for up to 890,000 square feet (83,000 m2) of retail, 780,000 square feet (72,000 m2) of office space, 2,500 new residential units, a 300-room hotel and 25 acres (10 ha) of public parks, playgrounds, open space and pedestrian and bicycle access.

[41] During the 2022 Stanley Cup Finals, then Tampa Bay Lightning player and St. Louis native Patrick Maroon stated that part of his motivation for wanting to beat the Avalanche was to get back at Kroenke for moving the Rams.