St Abbs

St Abbs is a small fishing village on the southeastern coast of Scotland, within the Coldingham parish of Scottish Borders.

In addition to these residents, 30 people proceeded annually to the north for the herring fishing, which provided employment for 14 boats from the village.

[1] Usher purchased the Northfield estate on the edge of the village, enlarging and finishing the building of a countryside manor by the coastal shore in 1892.

St Abbs was the main subject of the book, Ebb Tide: Adrift on the Waves of Memory With the Fisher Folk of Berwickshire, by Will Wilson.

These clear waters and the spectacular underwater scenery resulted in Britain's first Voluntary Marine Reserve being established at St Abbs.

[7] The centre is located in the former village hall, which was built in 1897 with funds made available by the whisky tycoon Andrew Usher.

[8] The village also features in the 2019 superhero film Avengers: Endgame as the location of New Asgard, a town settled by the surviving Asgardians and led by Thor.

[10][11] In 2019, St Abbs featured as the "Isle of Eroda" in the music video of Harry Styles' single "Adore You".