The idea to create Standard magazine was born of a desire to fill a shortage in the French press at the time which had no support for an emerging public interested in culture and fashion alike.

Standard stands out by combining the cultural heritage of the French independent press (Actuel, Technikart) and the freshness and design of creative English titles (i-D, Dazed).

[2] The magazine was sold under the mantra "Sve novine u jednoj" and its editor-in-chief duties are performed by Željko Cvijanović.

In addition to its editor, Standard's main columnists are Simonida Kažić and Zdravko Brkić.

On June 12, 2009 after 159 issues, it was announced that Standard would cease its print edition due to financial difficulties and switch over into activities as a web magazine Standard.rs.