Stanford Joint Program in Design

[1] It was discontinued with the last cohort of students graduating in Spring 2017 and is succeeded by the Stanford Design Impact Engineering Master's Degree.

It maintained close links with the design and technology firms of nearby Silicon Valley.

The key texts in those days were McKim's recently published Experiences in Visual Thinking, and Jim Adams', Conceptual Blockbusting, a Guide to Better Ideas.

ME101: Visual Thinking was the introductory class for all product design students and the class included four "voyages" in the Imaginarium, a 16-foot geodesic dome that presented state-of-the art multimedia shows designed to stimulate creativity.

Bob McKim went Emeritus; Matt Kahn, Rolf Faste and David Kelley continued instruction in the tradition of merging art, science and needfinding though the 1980s and 1990s.