The imprint was also known for its Star Wars titles, Droids and Ewoks (based on the animated television series).

When Gold Key and other children's comic publishers went out of business, both Marvel and DC began exploring ways to fill that missing step on the reading ladder.

[3] Marvel had never published a successful children's line,[3] although prior to the existence of the Star imprint, they had released a few miniseries based on licensed toy and cartoon properties, such as Rom The Spaceknight, The Smurfs, and Starriors.

In 1977, Marvel had also published several licensed Hanna-Barbera titles including Dynomutt, The Flintstones, Scooby-Doo, Yogi Bear, and Laff-a-Lympics.

[3] In late 1985, Harvey Comics sued Marvel for copyright infringement, claiming that Royal Roy was a blatant copy of Richie Rich.

[8] Marvel Productions' animated series were sourced for Star Comics titles including Defenders of the Earth and Inhumanoids.

[5] Some of the Marvel-owned original characters (Top Dog, Planet Terry, Royal Roy and Wally Wizard) have since been seen in various Marvel titles such as X-Babies, and Drax.