George Prevelakis, the founder of the company, was the driving force behind the Hellenic Beauty Pageant since the late 1960s.

From then onwards, he was closely associated with the pageant till his death in 2006.

In the 1970s and early 1980s the pageant was aired every year from the Ellinikí Radiofonía Tileórasi.

Because of the Greek financial crisis, ΑΝΤ1 did not fund the 2011 pageant which had the form of a low-key private casting and was not aired.

[1] In 2012 the Star Hellas organizers staged a comeback by teaming with Internet site TLife which became responsible for the publicity of the event and for airing live over the Internet.