[1] Founded by Mark Pollard, it debuted in June 1999 with Arsonists on the cover.
Its first three issues were zine-like in format (mostly black and white with a colour cover).
In 2000 it went full colour and had a bonus CD attached to it and was quickly picked up for distribution by Tower Records worldwide (mag department now deceased).
The magazine's editorial content mostly focused on the independent hip-hop scenes around the world with the CD including music from Australia, United States, Canada, England, Switzerland and South Korea.
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