[4] Soft Trading made the Icemat and SteelPad mouse mats, which influenced the company's eventual name change.

[7] The company saw tremendous growth over the next five years as it expanded its portfolio and channels,[8] developed the SteelSeries Engine platform, and added partnerships across the esports and the gaming ecosystem.

[12] Their popular products include their Rival and Sensei series of mice, Arctis headsets, and Apex keyboards.

[20][21] Sponsored teams include FaZe Clan, Evil Geniuses, Vitality, EDward Gaming, Alliance, among others.

[23] SteelSeries has held partnerships with major companies in the gaming industry, including Blizzard Entertainment,[24] Electronic Arts,[25] Hewlett-Packard (HP),[26] Gunnar Optiks,[27] Valve (Steam),[28] MSI,[29] and Discord.