He founded Crossroads Agriculture in 1999 to cultivate, purchase, store, and sell cash grains in the Wichita, Kansas area.

By the early 2000s, the company moved to the western edge of the high plains, successfully producing grains in historically dry farming regions using a combination of drought-tolerant seeds and emerging agricultural technology.

Starting in 2004, the company began acquiring grasslands south of Portales, New Mexico, and the ranching side of the operation was born.

[10] In 2022, Soloviev was ranked 26th overall on The Land Report list of the 100 largest landowners in the US, with 408,000 acres (165,000 ha), through Crossroads Agriculture, and his holding company KCVN LLC, named after the Clovis Municipal Airport.

[14] They divorced in 2014 but remain amicable and she managed various of his New York businesses, including a winery and hotel in Shelter Island from 2019 to 2022,[14][15][1] when their son Hayden took over,[3] and then wine bars in Manhattan.