Since 2014, Sterling Holiday Resorts Limited has been an integral part of Fairfax Financial Holdings Ltd. and is a 100% independently managed subsidiary of Thomas Cook India Limited (TCIL).
Thomas Cook India Limited (TCIL) is traded on stock exchange as NSE: THOMASCOOK; BSE: 500413.
Sterling owns and manages 52 resorts, hotels and retreats across 47 destinations and is one of the fastest growing hospitality brands in the country, catering to leisure stays, bleisure (or workcations), Meetings and Conferences (MICE), Destination Weddings, Reunions, Picnics and Group travel.
The resorts have won several accolades and have been recognized and awarded on several forums.
Sterling has been delivering great holiday experiences for nearly four decades now.
Their resort destination network has something to suit every holiday appetite, from majestic hillsides to beachside nirvana to jungle retreats to riverside resorts to spiritual sojourns and heritage locations.
• 1988 – Sterling Holidays inaugurated its resort in Kodaikanal on 15 April 1988.
• 2015 – On 26 October, Sterling Holidays Forays into Adventure Tourism, Acquires Nature Trails – an adventure holiday company.
• 2024 – Launched its 50th resort – Sterling Marbella Dehradun.
In 2009, Bay Capital (formerly Indus Hospitality Fund) invested in Sterling Holiday Resorts, Holiday Resorts Limited|7 acquiring an 18.80% stake.
Again in 2009, India Discovery Fund acquired a 7% stake in the company.
Bay Capital and others (including India Discovery Fund, Damani group and Jhunjhunwala group) held a total stake of 47.42% in Sterling Holiday Resorts through its funds.
In July 2011, the company announced an Extraordinary General Meeting on 13 August 2011 to seek shareholder approval to raise Rs.
121.5 crore capital through the issuance of equity shares & warrants on a preferential basis to a consortium of investors led by Rakesh Jhunjhunwala and Radhakrishna Damani.Holiday Resorts Limited|8 On 7 February 2014, Thomas Cook India Ltd. (TCIL) & Sterling Holiday Resorts Limited announced a merger between the companies.Holiday Resorts Limited|9