He is best known as one of the main voices for BBC TV's Match of the Day, culminating in being part of the commentary teams for the 2010, 2014, 2018, and 2022 FIFA World Cups.

Educated at Calday Grange Grammar School, Bower began his career in 1991 at Radio City (Liverpool), where he presented sports bulletins on the weekday breakfast show.

He then began providing commentary and presenting on the stations coverage of local football teams Everton F.C., Liverpool F.C.

He conducted after-match interviews at every game with players and manager, plus special exclusive sit-downs such as with David Beckham on signing in Madrid, Sir Alex Ferguson on announcing his retirement and Roy Keane on 'prawn sandwich' fans.

[2] Bower's role also comprised studio presentation, which included fans' phone-ins and special shows such as with Joel Glazer on his family buying Manchester United.

During this time, Bower was the England reporter for talkSPORT radio during Euro 2000 which saw him conduct daily interviews with manager and players, and offer on-location studio presentation.

Since 2019, Bower presents the live goals show for Amazon Prime UK coverage of the Premier League.