[1] Born in Liverpool, McKevitt is a former entrepreneur who launched a number of successful companies and worked in the field of brand communications, a sector he has described as 'the persuasion industries'.
In "City Slackers" he lamented the quality of management within Britain's business community and explored the knock-on effects on the economy of what he has dubbed 'career success without achievement'.
[4] Everything Now: Communication, Persuasion & Control: How Our Instant Society Is Shaping What We Think (Route, July 2012),[5] a study of how, what McKevitt calls 'Everything Now culture' is changing the way we consume, interact with others, form opinions and make decisions.
Written with Tony Ryan (scientist), Pro-Vice-Chancellor for Pure Science at Sheffield University, the book examines the issues of population growth, food and energy security and climate change and explores the possible scientific and economic solutions available to us.
A book based on his research entitled "The Persuasion Industries: The Making of Modern Britain" was published by Oxford University Press on 16 August 2018.
BBC Newsnight presenter and journalist Evan Davis described it as "A fantastically thorough history of a period of remarkable change in a fascinating industry.
Two further EPs and an album followed – "Life's A Scream" released in Japan on the Toy's Factory label in 1991 – but despite their early promise The Bollweevils split up in 1993. .