Steve Porter (producer)

Steve Porter (born c. 1978) is an American music video producer, remixer and DJ originally from Amherst, Massachusetts.

Catherine was an ombudsman at the University of Massachusetts Amherst,[1] and Roger founded the school's polymer science and engineering department.

[2][3] Porter was interested in sports from a young age, in part because of the NHLPA Hockey '93 video game for the Sega Genesis.

[5][11] Interested in branching out from traditional DJing, Porter began working on video remixes of commercials and celebrities.

[12] Porter posted it to YouTube on April 25, 2009, and soon afterward the video went viral, garnering over 12 million views within two years.

The company's main service is creating viral media remixes as advertisements for sports teams and leagues and television networks such as ESPN, ABC, and NBC.

They produced four commercial spots, "Where Defense Happens", "Where Clutch Happens", "Where Determination Happens", and "Where Stepping Up Happens", which each remixed footage of basketball players into rap songs.

[17] In the same year, PorterHouse Media also produced a series of advertisements for ESPN's Sunday NFL Countdown and CBC Television's Hockey Night in Canada.