Porterhouse Media was founded in 2009 by Steve Porter to create viral video advertisements for other companies.
Porter's style of video mashups had been successfully self-published on YouTube, where they gained millions of views.
They produced four commercial spots, "Where Defense Happens", "Where Clutch Happens", "Where Determination Happens", and "Where Stepping Up Happens", which each remixed footage of basketball players into rap songs.
[3] In the same year, PorterHouse Media also produced a series of advertisements for ESPN's Sunday NFL Countdown and CBC Television's Hockey Night in Canada.
[4] Dutch advertising agency Endemol and PorterHouse Media collaborated in 2015 on a campaign to promote the television show Fear Factor.