A trip to La Campagne, a beach resort in Lekki in Lagos State, proved to be a turning point for Ndukwu, setting him on a path to becoming an internet personality and influencer focused on showcasing African tourism and real estate.

The reaction inspired Ndukwu to feature more content showing the attractive and upscale parts of Lagos and Nigeria and then Africa more broadly.

[7] His content primarily showcases African cities, tourism sites and entrepreneurs with the aim to positively promote Africa and create awareness of its rich culture, diversity and potential.

[11] He has collaborated with organizations and brands that include World Trade Center Abuja, Zimbabwe Tourism Authority, Rwanda Development Board, Ogun State government, and Eko Atlantic City.

[13][14] He has been featured in various media outlets, including Business Day,[15][16] ThisDay Live, The Guardian, Nigerian Tribune,[17] BellaNaija,[18] Independent Newspaper, and TW Magazine3.