[2][3][4] Stingray was founded in May 2007 by Eric Boyko and Alexandre Taillefer, in partnership with Telesystem, following the purchase of karaoke company Soundchoice for $6 million.

[9] The sale was completed on October 26, 2018, with the family of company founder Harold R. Steele becoming Stingray's largest third-party shareholder.

[17] Canadian businessman Evan Kosiner applied for and currently holds (as of October 2015) the only other favorable broadcast license to compete with Stingray within Canada.

[21] In August 2010, the company purchased Concert TV, a US video on demand service carrying recorded musical performances.

[5][25] In 2009, Stingray signed an agreement with Google to become a content partner by launching TheKARAOKEChannel YouTube channel.

[8][26] In 2015, Stingray invested in AppDirect, which develops online stores for business software applications,[27] and made a deal with Air Canada to be the music provider on its flights.

[28] On June 21, 2016, Stingray announced that it would acquire the MuchMusic spin-off channels MuchVibe, MuchLoud, MuchRetro, and Juicebox from Bell Media.

[32] In August 2018, Stingray announced that it had made a $120 million takeover bid for its main competitor in the United States, Music Choice.

[33] In January 2019, Stingray abandoned the bid, shortly after having reached a deal with Altice USA to replace Music Choice on its cablesystems.