XITE (pronounced "excite") is a Dutch interactive music video platform founded in the Netherlands.

[1] Since December 2015, XITE's interactive TV app has been available on Ziggo in the Netherlands, and Ooredoo in Qatar.

The company invested in the channel by technology start-up fund Henq Innovation Fund 1, United Broadcast Facilities (UBF) and Rebel Technologies (a joint venture between UBF and XITE for interactive applications in video on-demand).

On 1 April 2019, Xite launched a digital music pay radio service on Ziggo in the Netherlands.

It is a service that broadcast continuous streaming music and other forms of audio on multiple channel feeds.