Stock Car Racing (SCR) was founded in the U.S. in May 1966[1][2] The magazine is based in Concord, North Carolina.
[1] At the time, Jim Davis was publishing a drag racing magazine called Super Stock, so with the existing production staff, the printer, and the distribution network already in place, Jim Davis was planning to add a second magazine to his business.
Some of the general automotive magazines like Motor Trend would have occasional articles about stock car racing...".
So Jim Davis and business associate John "Monk" Reynolds, following the suggestion from Dick Williford, began Stock Car Racing in May 1966.
"[1] Regardless, NASCAR was still not very receptive to the idea of a publication covering the sport, and Davis said that the press credentials were sometimes difficult to obtain because of that mindset.
The magazine persevered, however, by the tactics of staffing the big NASCAR races with an on-site photographer and publishing the related stories as written by local newspaper writers.
[citation needed] John Reynolds eventually sold both magazines to Lopez Publications.