The movement's primary objectives include pressuring governments to implement effective environmental policies, transitioning to renewable energy sources, and curbing greenhouse gas emissions.

Approximately 20,000 to 25,000 individuals participated, coinciding with the release of the Stern Report, which emphasized the need for more decisive action by the government to address climate change.

The rally commenced with an initial gathering at Grosvenor Square, outside the US Embassy, where George Monbiot, Caroline Lucas, and Norman Baker delivered speeches to the attendees.

The revised campaign objectives called for increased investment in renewable energy and the abandonment of proposals for a series of coal power stations, starting with Kingsnorth.

Through their website, the coalition facilitated a pair of e-actions, resulting in the delivery of numerous emails to Ed Miliband, Gordon Brown, and local MPs, urging a reconsideration of energy policy.

The objective was to urge the British Government and representatives from other political parties in the United Kingdom to take action on three key issues: discontinuing the use of coal, safeguarding the most vulnerable communities, and implementing swift and equitable measures to mitigate the severe consequences of climate change.