[12] The event from October 26-30, 2018, was named after Mrs. Vaia Jakobs, a manager of a large multinational mattress company, thanks to an original gift from her brother.

[13][14][15] Following the devastation caused by Storm Vaia, numerous companies initiated efforts to recover the wood from the fallen trees.

For every "VAIA Cube" sold, the company contributes to the reforestation of affected areas by planting new trees, actively aiding in the environmental recovery of the damaged regions.

In Trentino, art has found a unique way to respond to the devastation caused by Storm Vaia through the creation of wooden sculptures.

These sculptures are displayed in various locations across the region, attracting tourists and art enthusiasts, and offering a tangible way to remember the storm's impact and the need to protect the environment.